2025 ANNUAL RESEARCH

The State of CX for High-Growth Teams

We surveyed 2,500+ CX leaders globally to discover how the top 10% of high-growth companies are investing their budgets and technology stacks in 2025.

Full Report Key Takeaways

CX 2025:

The Growth Blueprint

TECHINFINI × FORRESTER

68%

Investing in Agentic AI

4.2x

Higher LTV with AI

-30%

Churn Risk reduction

Maturity Framework

The 2025 Maturity Framework

Where does your team sit on the scale of CX evolution? High-growth teams have already crossed the 'Autonomous' threshold.

01

Reactive

Support is a cost center. Focus is on ticket volume and basic resolution.

02

Proactive

Help centers and basic bots reduce load. Initial data silos are being broken.

03

Integrated

CX data informs product. Omnichannel is live across 3+ platforms.

04

Autonomous

AI agents handle 70%+ of tasks. Humans focus on high-value emotional support.

Comparison Analysis

Growth vs. Traditional

Investment Category High-Growth Teams Traditional Teams Primary Focus
AI Automation 82% Budget 14% Budget Task Execution
Channels Social & SMS Email/Web Convenience
Data Strategy Real-time CDP Batch Uploads Predictive
Testimonials

Expert Perspectives

"The findings on Agentic AI perfectly mirror what we're seeing. Mandatory reading for CTOs in 2025."

ER
Elena Rodriguez
Director of CX, FinStream

"TechInfini’s breakdown helped us recalibrate our strategy. The data is incredibly granular."

MC
Markus Chen
VP Ops, GlobalRetail

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